Google Play invests heavily in supporting developers, including through the creation of helpful tools and services to grow their business, features and controls that keep users safe online, and platform improvements that make our marketplace a great place for people to discover apps and games they’ll love. We fund these investments in part through a service fee applied only when a developer on Google Play sells in-app digital goods or services. We think it is a sensible model as the platform only makes money when a developer makes money, so our success is aligned with theirs. Put simply, if developers don’t make money from these transactions, then neither do we.
Apps and games developers are the engines of Google Play. We keep costs low for them to support their growth and innovation. In fact,